Of course that's absolute nonsense there's a absolutely no organization out there that would benefit from elevating the most prominent and clearly nuts conspiracy theories in order to discredit other conspiracy theories by association.
One day around 2015 or 2016, I remember seeing a ton of "FLAT EARTH!" graffiti that appeared out of nowhere all over Emeryville. That's another one that's always struck me as weird and maybe astroturfed.
But yea, if you actually critically review them, some are more plausible than others.
It's very weird that a theory that involves a conspiracy is automatically (linguistically) linked to falsehoods imagined by crazy people. It seems to me that somebodies conspired to make all conspiracy theories look bad so that they can participate in even more conspiracies without people credibly calling them out :D
There's another comment in this thread saying that the CIA popularized the term or sth. I have no power of foresight to determine whether that's true or not. But it would definitely have been to their benefit.