Are Text Messages the New Social Media? One Startup Thinks So

Re:Are Text Messages the New Social Media? One Startup Think... by donohoe on Sunday April 23, 2023 @09:28AM (#35676066)

>> “we have like 45 percent click-through rates and 98 percent open rates,” Mr. Kutcher said.

I have to think these metrics are BS or just wrong.

There is no way enough users have read receipts turned on that they can legitimately claim to track a “98% open rate”

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Re:Are Text Messages the New Social Media? One Startup Think... by afavour on Sunday April 23, 2023 @10:09AM (#35676361)

Yeah, 98% sounds suspiciously like a delivery rate to me, not an open.

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Re:Are Text Messages the New Social Media? One Startup Think... by elicash on Sunday April 23, 2023 @10:17AM (#35676426)

Twilio also reports "the typical open rate for SMS is 98%" though they give marketing messages an average of 82%.

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Re:Are Text Messages the New Social Media? One Startup Think... by dghlsakjg on Sunday April 23, 2023 @11:35AM (#35677127)

My best guess is that the open rate is so high because people clear notifications by opening texts. You also can’t unsubscribe without opening.

I get an automated message from my phone provider every month letting me know that I auto paid my bill. I always open it to clear the notification even though I know exactly what it is.

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