If you haven't noticed, LLMs are the end-game for almost all NLP and CV tasks. You can freely specify the task, input and output formats, unlike discriminative models. You don't need to retrain, don't need many examples, and most importantly - it works on task the developers of the LLM were not aware at design time - developer aware generalisation.
This +100 Somehow there is a perception that chat bots are the only example of AI research or product that matters and all AI organisations ability will be judged by their ability to create chatbots.