I bought a $1200 Steelcase chair for my home office. Well, "bought." I expensed it back to my employer, who gave me a budget for this.
Perhaps that's where Herman Miller should be focusing -- show companies that reinvesting some of their office furniture budget into employees' home offices has a significant benefit to employee productivity (because employees will actually be able to sit at their desks for a reasonable amount of time).
It's one thought amongst many.
So in addition to all those existing chairs, they can sell a whole new set of chairs to almost everyone. Ca-ching!
This is not a business crisis. If they're not making money hand over fist, it is a horrible management mis-step. And the rank and file are paying for it, not management.
https://uswhip.com/our-products/buggy-whip/
You don't actually need a whip to drive a buggy. You use the reins, and some voice commands. If you use a whip, you're probably bad at it. This whip is specific for racing, where you do need to communicate with more than just the reins. But if you're Amish, or driving tourists around Central Park, you almost certainly do not want a whip.
There are still many other whips for equine sports, and for herding. But buggy whips are perhaps an even narrower niche than you might expect. They were always rare, even when buggies were a practical way to get around.
People are going into the office less and businesses are cutting staff. That means less need for office furniture. That's the structural backdrop this business is in. As CEO it's your job to figure out a business strategy against this backdrop.
If people are not selling product it could be
(a) The sales peoples' fault for sucking at their job/not having enough morale so they need your "rallying cry"
or (probably) (b) your fault for keeping the business making only things that people don't really need right now.
I mean there still are people making and selling buggy whips but it's a heck of a lot more niche of an industry than it was 200 years ago and if you were CEO of a buggy whip manufacturer, ripping into your sales people and saying "Stop living in pity city and get out there and sell more goddamn buggy whips!" isn't going to solve your business problems.