Let's say we'd be better off without anyone working in, gasp, marketing. Companies might sell less, but society would be much better of.
If I had a nickel for every website I opened up and then closed because after 5 minutes I had no idea what the company or product did or why I should care, I'd be rich. Might be something really clever. Dunno. I just know it's 5 minutes of my life I'm not getting back because some techie thought their genius would be obvious to all.
Only in a pedantic sense. We could live with non-commercial marketing, if you want to call it that, without an advertising budget, ads, sponsored articles, and other such BS - like, say, the author promoting their FOSS on their blog. Or crafting a nice looking page with an enticing description.
As for commercial companies not being able to sell their products in that case, the world's smallest violin plays a heart-felt tune for them...
Or is this one of those situations where you ignore the marketing you do like when painting with the broad brush of marketing=bad.
They wouldn't unless the product was needed and worth it enough to stand on its own via word of mouth and reputation. That's the main benefit.
A marketeer might want to stir up "word of mouth" or build a product's reputation artificially. But I refer to good ole organic word of mouth and reputation built without marketing.
You know, just by buyers recommending it to other buyers, and the product getting recommended because the see it's good by itself. The way those things are normally understood, just like how "love" normally is understood as two persons taking a liking to one another, and not e.g. as in some guy stopping his car in a shady end of the city and paying $50 dollars in exchange for sex.
You can keep moving the goalposts of what true marketing is though.
Oh, an ad hominem! Nice. I could also work at marketing and hate marketing, doesn't change the point. And of course, I like HN despite it being a "marketing tool", not because of it. The "marketing campaign for YC" part is one of the main things I dislike about it. And the question wasn't whether marketing could ever produce something cool, but If it was that, I could add that I like some funny TV ads too.
>You can keep moving the goalposts of what true marketing is though
Really? As if differentating because some FOSS team making a cool site and promoting their project on some forums, for example, and corporate marketing, with a budget, a marketing department, ads, astroturfing, and all that, is impossible, right? "It's all marketing"
I don’t think it’s useful to look at the world that way. And I say that as someone who absolutely despise marketing and advertising.
I grew up in a culture and with an idea that there is no bad book -- trust me, I wasted years chasing some bad ideas from shallow content. So, the Bullshit vendors earned my vitriol.
People in glass houses...
> trust me, I wasted years chasing some bad ideas from shallow content
Fool me once and all...
I don't understand the vitriol HN has for professional writers and anyone who might work in gasp marketing.
Replace "writers" with "programmers" and your statement is still true but you don't hear it being shouted from the rooftops on every post about programming on HN.