Everything advertised on social media is overpriced junk

Re:Everything advertised on social media is overpriced junk by WaitWhatHuh on Saturday April 08, 2023 @06:30PM (#35498275)

I've been in the direct response industry as well for a while and kind of at a loss for what to do.

Being a small time app developer and seller of random things. I can't afford these new CPMs, $15 - $50 is a LONG shot compared to 2019 and paying $3-5 CPM.

Mind you I've spent close to $400k between Fb/Snapchat/Tiktok.

What do I do now that these companies have shut me out? Anything I build I can't see a path forward on acquiring customers without say buying email lists or hitting SMS lists. I feel very unfairly screwed.

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Re:Everything advertised on social media is overpriced junk by Aeolun on Saturday April 08, 2023 @09:31PM (#35499305)

Is there anything inherent in your products (as opposed to someone elses) that entitles them to an audience?

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Re:Everything advertised on social media is overpriced junk by newaccount74 on Sunday April 09, 2023 @08:02AM (#35501923)

I think direct advertising for your products is a suckers game. You have to compete against everyone for ad spots, and there's always another company that has better margins who will outbid you.

I've had success with two strategies:

1) Maintaining a semi-popular Open Source project adjacent to my app. The website of the open source project mentions my paid app. It's free advertising that noone can outbid.

2) Word-of-mouth: My app is recommended by users to others. It's also free advertising, you just need to make a nice product...

[ Parent | on HN ]