Taste was definitely more important to them in the past but since the "services" deluge you can see its started to deteriorate in ways that would be unthinkable 10-15 years ago. The amount of times I've had to click through an Apple Music offer to play the music on my device a year is getting absurd.

Like really, you have outstanding hardware, great margins is it really worth deteriorating the experience in the hopes people will sign up to one of more of the 20 or so subscription services you now sell. They've even resorted to car industry-like subscribing to use hardware features on the chunky watch.

End of the day its inevitable unless you have a product CEO at the helm with a strong vision, Apple no longer has that so the money graph will always win at the expense of experience.