Re:A radical business plan for start-ups: Charge people.
by mattmaroon on Saturday November 01, 2008 @12:54AM
(#350582)
Facebook is what you make of it. I have an account there and largely use it for gaming. Outside of that, I check it a couple times a week. It's been pretty nice for connecting with people (even facilitated our class reunion) but what I like best about it is that I don't really care if I ever check up on it.
As for whether I'd pay for Twitter: yes, if all the people who use it now continued to use it. Unfortunately, charging for it would almost certainly cause a lot of them to leave, reducing its value - which would lead to a vicious cycle. I think this is the main problem with monetising social networks that aren't targeted directly at who are prepared to pay from the outset.
Freemium is probably the way to go. The trick is finding a sufficient set of value-adding features, ideally introduced immediately as a premium option. Nobody likes to pay for something that used to be free. Of course, if it was easy, they'd already be doing it.