That’s alright and a very valid point, I too will appreciate it if I’m working for an employer.

But the OP’s context is about creating your own startup, then things work very differently now, and that’s the reason I feel disappointed, because people are not thinking and replying in the OP’s context, but rather in their own, this makes their point pointless, including yours I’m afraid.

I've founded my own startup and even then I wish I had spent more time on good code. I wasn't alone in it, and definitely got pushed away from that by cofounders. But the startup lasted a long time and it would've been worth it.