(Also, ads? What ads? Doesn't everyone use an adblocker?)
You can just pay google to be on the top for certain search terms, regardless of the actual relevance of your website.
So I'm calling them ads, but they are technically paid searh results. Indeed DDG is also pretty bad lately but I still consider it better than Google. It's just that the quality of both has gone down a lot due to these practices.
https://ads.google.com/intl/en_id/home/resources/what-is-pai...
| This is a search result, not an ad. Only ads are paid, and they'll always be labelled with 'Sponsored' or 'Ad'.
People have mentioned it here for a while, and I've been trying it over the last week (free trial thing).
So far, the results are definitely better than DDG. I don't use Google nor Bing though, so can't compare to those.
But I'd never use it directly. Before I'll even try their new chatbot someone will have to offer a privacy condom service for it like what duckduckgo does for search.
Always use protection when dealing with partners of questionable integrity :)