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Re:Big Data Is Dead by bombcar on Tuesday February 07, 2023 @09:57PM (#34703505)
You can also “coast upwards” for quite awhile - as an example we now pay Microsoft less than we were for periodic upgrades to Office for the entire Microsoft 365 suite (including email hosting, etc) but all the machines are now Macs. They make more from us in one way, but less in total dollars.
Re:Big Data Is Dead by ethbr0 on Wednesday February 08, 2023 @07:37AM (#34707224)
Exactly. I can't imagine some accountant hasn't come up with a way to quantify this.

{Revenue attributable to previous R&D} (aka coast) vs {Revenue attributable to current R&D} (aka acceleration)