I agree that directly dictating the market this way is heavy-handed, and people resent it. But some commonsense regulation of advertising would go a long way, and may even be more effective as well as better received. The reality is that while we all think we're doing what we damn well please, a lot of what we do is driven by pervasive marketing. Freed from predatory marketing and left to our own devices, I think we would be much healthier.