I agree with this and would add (perhaps partially and naively in the hopes of some Disney executive seeing this) that I feel very little excitement at the idea of watching any more super hero / jedi movies anymore.

Somehow the branding has become severely distorted, so now these movies make me feel like the studio sees me as a barrier between them and my money.

If Disney can once again make me feel like they're producing content because it's what they love to do, and because they love how we enjoy it, then I'll go back to giving them my money.