Also if you’re not into superheroes and Star Wars, despite it being Disney there’s not a ton there.

Even if you are, there's the chance that the glut of the content coming out causes fatigue. I used to really look forward to new Star Wars things because it didn't come out super frequently (a new trilogy of movies every few decades, a TV show here and there), but it was enjoyable. Then they started coming out with a new movie and multiple TV shows year after year, and it just wasn't good enough to justify going out of my way to consume all of it. Marvel stuff seems the same way; I'd generally go to the movies maybe once or twice a year, so when there are half a dozen of them coming out for a single franchise within a year or two, it feels more like work than entertainment to keep up with it all. At this point, I'm not sure I'll _ever_ go to see a Star Wars movie in a theater again, which is extraordinary since even 5 or 6 years ago that would have seemed ludicrous to me.

I knew I was done with Star Wars movies when I caught myself looking at my watch about a half hour in.

Totally.. Disney has completely missed the fact that a big part of the pent up love of some of these franchises had to do with people having to wait their entire childhood for a new release. I went to ROTJ for my 7th birthday party. There was no more new Star Wars content till I was 22!

Now there is so much you need to pay attention or you'll miss it. People get sick of drinking out of a firehose.

Marvel released 4 movies and 3 series in 2022. Plus a second season of an existing one and a holiday special.

There were four Star Wars series.

That's too much content.

Two movies a year that Marvel started with was perfect. It gave you tome to unwind, and get hungry for more.

Superhero movies are like Westerns in the fifties. It’s a just a weird genre that’s having a moment.

I’d say it’s a mixed track record, and that risk of disappointment is enough to deter customets from content they might actually like.

You don‘t need a “what if” for that. ;)

> What if these shows just aren't that good?

What if they aren't that good in a very calculated, lowest-common-denominator way?

Any really big $$ production has to have really broad appeal to succeed. Maybe the safest way to do that is just to target some minimum threshold for ticket buying on a rainy thursday.

Fwiw too late too edit but I meant that in a technical, not judgemental way - and I’m not suggesting that being popular implies not being good.