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A comment on Google Announces 12K Layoffs: A difficult decision to set us up for the future. Parent comment

Re:Google Announces 12K Layoffs: A difficult decision to set... by yamtaddle on Friday January 20, 2023 @11:05AM (#34454974)
Around '08 or '09 is when IMO it became visible from the outside that Google's culture had shifted radically.

I've read comments before claiming that when Google acquired DoubleClick, Google became more DoubleClick than the other way around. Basically, that the Google we liked was destroyed by that acquisition, and something new emerged. That certainly squares with the timeline.

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Re:Google Announces 12K Layoffs: A difficult decision to set... by Jerrrry on Friday January 20, 2023 @11:29AM (#34455454)
Google buying Double Click is actually the most profitable acquisition in the history of business, nearly dwarfing the Robber Baron era and the Russians selling us Alaska.
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Re:Google Announces 12K Layoffs: A difficult decision to set... by ambicapter on Friday January 20, 2023 @11:59AM (#34456034)
Makes sense that they would become the dominant culture in Google then, no?
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Re:Google Announces 12K Layoffs: A difficult decision to set... by mathteddybear on Friday January 20, 2023 @02:02PM (#34458026)
No, Search Ads dwarfs it.
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Re:Google Announces 12K Layoffs: A difficult decision to set... by moffkalast on Friday January 20, 2023 @11:16AM (#34455203)
> DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google

Checks out alright.

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