Fake Meat Was Supposed to Save the World. It Became Just Another Fad

Re:Fake Meat Was Supposed to Save the World. It Became Just ... by MR4D on Thursday January 19, 2023 @11:22AM (#34442023)

Did we read the same article?

FTA:

> Supermarket sales of refrigerated plant-based meat plummeted 14% by volume for the 52 weeks ended Dec. 4, according to retail data company IRI. Orders of plant-based burgers at restaurants and other food-service outlets for the 12 months ended in November were down 9% from three years earlier, according to market researcher NPD Group.

> Beyond lost sales in almost every channel last quarter. Over the past year it laid off more than 20% of its workforce

That's a pretty good description of a failing growth industry.

[ Parent | on HN ]

Re:Fake Meat Was Supposed to Save the World. It Became Just ... by HWR_14 on Thursday January 19, 2023 @11:43AM (#34442330)

Beyond losing sales and laying people off is compatible with a growth industry where numerous other entrants are starting to steal the customer base of the first mover by charging less or having better products.

Of course, that is counterbalanced by retail and restaurant trends.

[ Parent | on HN ]