If it's an existing build with ducts, stick with that. If it's a new build, then like the other poster said, you add more units. See the top of any commercial building for example: heat pumps all over the place.

Another option is to supplement an existing ducted system with a ductless one adding additional zones where you might want conditioning over night. E.g. bedrooms where you want to sleep in cold A/C in the summer where the rest of the house can warm up a bit, or a person in the household who likes their room to be warmer than everyone elses in the winter.