At work, I developed step by step instructions for using Docker on WSL2, the normal CLI way. People liked it, but figured they liked the GUI better. They also argued that they may as well stick to the GUI because there was a team somewhere else in the company that really insisted they need Docker Desktop, so the company will be buying licenses anyway.

(I was already working on those instructions when the pricing change reached our attention, so it became a viable free alternative only by coincidence, but still.)

One other thing I learned: HN crowd is biased towards people who want to learn and understand their tools to a degree. Workplace use of Docker has large component of people who don't know what Docker is for and don't really care, but they need it for some task, so they want a hassle-minimizing option they can use to get their job done, and then forget about.

I bet it's a huge market, not just for Docker, but any other software tool. One that's somewhat alien to the HN audience.