Because what we see from that direction are the things that were there in the last 13.7bn years. But the farther we look we see older images. So while we can see image from 10bn years ago of something that's 10bn light years away, when we try to see something 13.7bn light years away we just see microwave soup because that's what was there 13.7bn years ago. And if we try to see something 14bn light years away we see nothing from there because 14bn years ago there was nothing there.