That might be the most pragmatic and convenient answer, but comfort is the death of joy. A life truly lived aught to include some decisions that from the outside might seem ridiculous.

Depends on your value system, really. Some people would find working for an advertising company like Google to be unethical, even though it would probably pay more and have a better work-life balance.

The games industry's biggest problem isn't even crunch anymore. It's sexual harassment. I imagine there are a lot of people here who would view long hours as a viable trade-off to make a creative work but not have the same view towards, say, your boss being a sex pest.

Do journalists have concerns over working for advertising companies?

Ethics generally lies on a sliding scale of what you consider to be acceptable.