People will do lots of things for money --things they hate to do. Thing is people watched his show, so it was a profitable enterprise, even if the premise itself was controversial.

Let's say once the war is over and in the Ukraine people find a fondness for Soviet nostalgia and hire a Russian to make fun of them. It's plausible. Many people would hate it despite being edgy, but some would enjoy it too. As they say in Wales, 'queer as folk'.