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Re:Reddit traffic doubles in less than a year, to 2 billion ... by amitparikh on Thursday January 05, 2012 @06:34PM (#3431139)
Because reddit sometimes does show real ads in that space. And I think this feature was designed with 'fun' in mind -- it's lighthearted!

References: http://blog.reddit.com/2010/10/fun-in-sidebar.html and http://www.reddit.com/r/blog/comments/dqse4/fun_in_the_sideb...

Re:Reddit traffic doubles in less than a year, to 2 billion ... by 127 on Thursday January 05, 2012 @07:02PM (#3431228)
What you consider "fun" and "lighthearted" I consider a waste of space and attention. Tell me how it is logically not.
Re:Reddit traffic doubles in less than a year, to 2 billion ... by redthrowaway on Thursday January 05, 2012 @07:42PM (#3431360)
Clearly you aren't their target market. The "instead of an ad, here's x" pictures have proven to be fairly popular.
Re:Reddit traffic doubles in less than a year, to 2 billion ... by whatusername on Thursday January 05, 2012 @09:45PM (#3431696)
Because having something "fun" and "lighthearted" in the space occasionally might drive higher cpm's when they actually sell ads for the space.