A bit of a catch-22; if they did consider it that, then the manipulation wasn't very good, was it?
The revealed preferences of companies to pay for advertising indicates that it is successful at manipulation, enough to justify its cost.
So much of this rhetoric involves assigning scary words "manipulation", "spying", etc. to everyday events.
Usage patterns can't differ if the service is effectively a requirement to participate in modern society regardless of whether you personally agree to the tracking or not.
My impression is these decisions are related to genuine concern about how tech companies collect and use personal data.
Like imagine running an experiment where in option A you get $20, and in option B you get $10. Everyone picks option A, and then the experimenter punches them all in the face because buried 50 pages into the fine print filed in the basement you didn’t know existed, it says that’s part of option A. It would be absurd to then claim “revealed preferences show that people are willing to get punched in the face for $10.”
Regardless, Meta is still allowed to do this, they just have to ask for consent now. So informed preferences will be revealed soon.
By this logic most people don't actually believe cigarettes are harmful, if they did then usage patterns would differ
From TFA: "Meta has to get "opt-in" consent for personalized advertisement and must provide users with a "yes/no" option. "
> Going by revealed preferences,
...people are able to reveal their preferences by opting in.
Facebook are not even banned from using user surveillance for targeted ads.
All Facebook/Meta are banned from doing is making surveillance a condition of using the site. The user can still opt-in to being tracked if they think it's useful and Facebook can still show ads in any case.
Is it right that a tiny but loud minority be able to ban these ad-supported services for all of society? Going by revealed preferences, most people don't consider targeting advertising to be "spying and psychological manipulation". If they did, usage patters would differ.