It's a worrying trend, since it's hard to see what will reverse it. I imagine that every dimension of this must look profitable to management.
Legislation. Consumer protection laws need to be in place so that the calculus is shifted to a point where providing refunds etc is cheaper than (risk_of_getting_caught * penalty_of_getting_caught)
This is a relevant and timely comment. I just filed a chargeback and dispute with my credit card company because a product I ordered was defective and could not be returned as the company didn’t have an address for returns and wouldn’t return phone calls. Of course, my credit rating went down 30 points after the chargeback and dispute. Seems like there’s no way to come out ahead here.
I wish I still all my old charts about support ticket categories, but I'd bet that before we built out various tools to deflect them, the majority of our tickets could be answered by "read this help doc", "go to this section of your account page and click this button", or "you need to email the seller, not us". (I work at an Etsy-like site where only the individual sellers can answer most product and shipping questions.)
Simply having a chatbot answer all the questions answered in the helpdocs is worth tens of thousands of dollars in support agent time and should gets you the answer much faster than waiting for a small team to respond to support requests. The chatbot is dumb and annoying, but it doesn't have a backlog of tickets and it's on the job 24/7, so it might feel slow, but could easily be a day faster than emailing a human.
IMO this is tone-deaf. If customers want to talk to a human then a human is needed.
We have a chat bot now.
But no, they've decided it is my personal touch that is needed. Thankfully, I have a manager who is willing to stand behind me to ignore these customers who need me personally to hold their hand. I've been ignoring one of them for 3 months now. They still haven't reset their password the way they were told to the last two times they forgot it. They evidently don't need that account, since it's been inactive for 3 months and they're willing to wait to personally make it my problem.
There's classes of customer that really like to use their relationship to exert some power over their world and another human, whether it is remotely reasonable or not.
- getting a refund for an order - cancelling a service - anything else that would cost the company money
Hostile design but in cutesy-wootsie 'Digital Assitant' form. Yuck.
Thankfully some geographies require the option to be able to one-click cancel your service (California) and some other localities (the EU) prohibit deceptive or 'hostile' website design. Try using Amazon.fr or Amazon.de sometime and compare it to the user experience of Amazon.com. Amazon Prime will notify you in the EU several days before your month of 'Free Prime' is up, before your credit card is charged. Even then, you have up to 14 days after the charge to cancel your membership AND the cost of the Prime membership will be refunded in full.