Elon is one of the most powerful people ever and sinks far lower. He literally wore a sink costume. I think us normies are fine being a little immature.

No one is debating that he does ridiculous things, and being immature is 'fine', but normalizing name-calling seems like a bad idea. Also, it strikes me as incredibly similar to refusing to use proper gender, and things like calling the President 'Brandon'. Nothing about it is constructive; it just makes the people doing it into schoolyard bullies.

Note: disrespect of your user population sows the seeds of this kind of pushback. All that "reputational damage" you hear about in corporate compliance training? This is what it looks like.

I would take normalizing name calling every 5 minutes over allowing society to have people worth $100B. This isn't hard at all. Elon and other multi-billionaires do not help the world. Name calling does not help the world. Name calling isn't an incredibly absurd abuse of society. We have homeless people. People going bankrupt from medical expenses. Then we have Elon worth $130B. Screw Elon. Elmo. Whatever. I'd much rather my children and the next generation know that being okay with billionaires is far worse than name calling. Civility makes sense, but not when society is even more screwed up because of people like Elon.

There's other far more important things for people to care about than name calling a billionaire. I'd fail my kids if they ever think the union busting and anti-labor and anti-people behavior Elon exhibits is remotely close to name calling. It would be cool if society could grow up and realize civility is bullshit when society has so many problems.

One of the original uses of "Elmo" is to evade Twitter's ongoing filter/ban on Elon related trending topics.

Possibly habit? Uttering the dread word ‘Elon’ on Twitter tends to summon his devotees, and no-one needs that. Personally I prefer ‘Saint Car’; clear in context, but no-one greps twitter for it.

Normally I'd agree but Elon himself acts immature and absurd. Look at how he has run Twitter, or even that many of his tweets are just emojis, despite him being an ridiculously rich and powerful 50 something year old man.