So instead of VCs you invest company capital into them.
Obviously 99% of the time employees just leave and startups win the day. Which is fine. But that's basically just how it is. So you either adapt or die until the monopoly/cash cow runs its course.
Facebook turning into Meta making the 'startup' be the whole companies mission is a bold new idea, which I'm skeptical can work. But it's interesting.
The company takes the risk rather than you personally. If it fails but you maintain good relations with the rest of the company you lose nothing and just transfer elsewhere (I guess, I’ve never worked at a big company preferring to go it alone)
I’m far more motivated by working on cool projects, so the reward for me is just as salient if I build something cool within someone else’s company or my own… I guess, having never done the latter.
But yeah, also tbh, risk is a big factor.
It’s a poison that seems to seep into organizations as they get larger.
I once gave a talk about “Enterprise Entrepreneurs” after being labeled as one. It can be a good approach to prevent stagnation as grass-roots initiatives often generate great ideas in large companies.
Unfortunately the practice requires executive sponsorship, which can be hard to attain if executives feel *their position and stature is being undermined by subordinates.