Exactly code has always been a means to an end not the end itself. Further our industry has been more than happy to automate inefficiency away from other fields, feels pretty hypocritical to want it to stop for ours.

I mean, then so would everyone else, and we just fall back to a capital problem to advertise your creations.

If everyone is able to make their own app, then there is no need to advertise their apps, because everyone will just be using their own.

The real battle there would be protocols; how everyone's custom apps communicate. Here, we can fall back to existing protocols such as email, ActivityPub, Matrix, etc.