Facebook would need to charge too much. This is the problem. They invented a way of extracting so many dollars per user-months in ads that they can’t have users pay for it instead because it’s too expensive.

And the reason they do it so well is because they are so invasive to peoples integrity that if people find out - they’d also quit the service in droves, and it’s also so invasive that regulators are objecting.

I don’t see Facebook returning to growth any time soon.