Most media sites lower their paywall for archive.org for altruistic reasons. I wonder if there is some kind of compromise where the paywall only goes down after X days (presumably most interest occurs within the first few days publishing). It would still service the archival mission, but would diminish the use of the archive as a bypass of the paywall. It won't help if the basic economics aren't there. And maybe the free-readers wouldn't read anyway on average if the paywall remained (the old napster argument). But it might be a good compromise on the margin.