It's the Juicero of bikes.
Overall, I'm quite happy with my bike. It does exactly what I wanted it to when I purchased it. However, it's the company itself that just seems to have it's head insert fully up their backside. It seems to be a Seattle thing, but I feel it would fit in perfectly inside the SV VC world of "disruptors" where a concept that is as ubiquitous as a bike gets updated to be the VC darling of a thing only to realize the updates are so stupid that it devalues the entire thing. Rather than using stock component parts, let's custom design everything!! What could go wrong?
To those who don't know, Juicero's juice pressing machines were notoriously complex and expensive due to extensive use of custom components. https://blog.bolt.io/juicero/
If you can't, the reality is you didn't buy a bike, you bought a bicycle-shaped object with proprietary components designed for the landfill.