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A comment on Let's Be Serious: Online Display Ads Will Fall Sharply In 2009. Parent comment

Re:Let's Be Serious: Online Display Ads Will Fall Sharply In... by abstractbill on Monday October 20, 2008 @08:53PM (#338489)
I talked to a guy recently who had a plausible-sounding theory that ad spend won't drop hugely, but it will be spent in fewer places - the bigger, "safer" sites.
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Re:Let's Be Serious: Online Display Ads Will Fall Sharply In... by tom_rath on Monday October 20, 2008 @10:37PM (#338571)
The "bigger, safer" sites do not include Google's Content Network.

Our ad spending is going to remain about the same, but it's going to be targeted much more narrowly.

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