Re:Let's Be Serious: Online Display Ads Will Fall Sharply In...
by axod on Monday October 20, 2008 @06:26PM
(#338395)
Ridiculous. First the article says how startups depending on ad revenue will all fail and go out of business, then it says it predicts ad revenue will fall 10%.
Even if ad revenue falls 10% there is a ton of money out there.
Re:Let's Be Serious: Online Display Ads Will Fall Sharply In...
by abstractbill on Monday October 20, 2008 @08:53PM
(#338489)
I talked to a guy recently who had a plausible-sounding theory that ad spend won't drop hugely, but it will be spent in fewer places - the bigger, "safer" sites.
Re:Let's Be Serious: Online Display Ads Will Fall Sharply In...
by thorax on Tuesday October 21, 2008 @08:55AM
(#338863)
Actually, I think compared to the growth we've seen, a 10% drop would be pretty sharp. Not a "game over" drop, but it's a significant shift in direction. It's grown by 25-35% the last few years.
Even if ad revenue falls 10% there is a ton of money out there.
10% != "sharply"
Our ad spending is going to remain about the same, but it's going to be targeted much more narrowly.
revenues dropped in Q3 2004...
but rather than falling sharply...went upwards...