They have other product lines with more than enough room to grow in the market, but they have to hunger for it, like they did from 1998 to 2008 with the Mac, and 2007 through the current day with the iPhone. Almost anything Apple puts out will sell in quantity as long as it doesn’t have exactly a voice-controlled UI, and while Microsoft and Intel are busy shitting the Wintel bed Apple is putting out top-tier high margin computer hardware with obvious gaps on the low-end, the middle and the ultra high-end and the thing keeping Apple from fully capitalizing on that is they’re shitting the bed with their own OS and tunneled in on nickel-and-diming their existing install base.
The global music industry was $26B in 2021: https://www.bbc.com/news/entertainment-arts-60837880
The global movie industry in 2021 was $90.2B: https://www.grandviewresearch.com/industry-analysis/movies-e...
The global TV industry in 2021 was $259.16B: https://www.grandviewresearch.com/industry-analysis/televisi...
Grand total: $375.36B
Apple’s revenue in 2021 was $394.3B, and some portion of that is already accounted for in the Music, Movies and Television revenue for 2021 but if they really want to grow, then they need to go back to their roots: hardware running software of quality. Services will only be a segment and most of their “services” revenue depends substantially on the size of their hardware’s install base. They can still offer those, but if you build good products, the profit will follow. Apple was the one that built their business on that philosophy.
Either that or become a bank.
Appleonia and Facebookistan. Even though the latter may turn out to be just a parking lot with a MCDondalds
This is the real question: How is Apple going to fill the gaps you see in the low end PC market, where there are very small profits to be found, without cannibalising it's own high end profit margins?
For the wintel PC makers market share is all that matters because they are all trapped in the commodity sector, so volume is the only way to grow profits. Apple isn't, it's a premium brand, so the economics it lives by are completely different. Analysts have been getting this wrong about Apple for decades, in fact pretty much my entire adult life, and I'm in my 50s.
Commodity companies can afford to stagnate their products, Cocacola makes the same sugar water they did before I was born. Premium product companies cannot afford to do that, they have to constantly invest in renewing and updating their products. Apple has been doing that for almost their entire existence (modulo a period of stagnation in the 90s when the execs didn't understand their own business).
On the software side I don't really agree, yes they have quality issues, but so does all software and they have incredibly complex stacks these days. They're constantly pushing forward with new software features, that's part of the problem, new features means new bugs.
Only if you don't invest in testing - and Apple sadly has fallen to the trap of "bananaware" (ripens at the customer) as well as everyone else. "We ship it once it is good quality" has been replaced by "we ship it as soon as it can survive the presentation at WWDC and fix the bugs later on". For commodity manufacturers this can be excused by low profit margins (even though I don't like it), but Apple could literally double their developer headcount and they wouldn't feel it in their bottom line.
For PiP videos I have to play, lock the phone then press on play and then it might either continue the background video or play music from my library which I never really use.
The other day my iPhone would just reload and I still have no idea why? Did it run out of memory? Screen would freeze and it would stop on a black screen and then reload.
I don't remember these bugs from when I used to use an iPhone, but maybe I just didn't pay attention to them. When I travel and use a travel SIM it keeps asking me to switch everything to the new SIM. Default calls, iCloud, default messages. I say no to all of them but it still switches some of them.
Using apps from two different countries is a nightmare as well.
I do appreciate the speed of this device but ALL of these things are non-issues on Android. Something is off IMHO
Not sure what's going on with the music. I sometimes have it play random Apple Music when first connecting to CarPlay. Outside of that itt fairly reliably removes music when paused from the lock screen after a few minutes which honestly can be annoying, but keeping it on there forever isn't great either.
Their point about restarts does feel like a defect though.
And the problem is that Apple was considerably undersizing the battery compared to rivals and then compensating by throttling the CPU once it aged.
That said, I've had two trusted Apple Premium Partners that I would go to when I was still an Apple user and they were an absolute delight. Unfortunately back then I was living in a major city in Germany with tons of Premium partners, so nowadays that I don't really have a homebase and only have an iPhone I don't really know where to go for competent support.
My new problem is with Apple TV and the Dynamic Island. Now by default when I walk into a room where my wife is watching TV, the phone will pick up the proximity and show me the remote as a live activity (Which is great, usually.) Then I use my phone for something and have no sound as my volume is down and the buttons aren't responding at all (seemingly.) It turns out if ATV is in the dynamic island, your hardware volume buttons now exclusively control the TV volume, and the only way to change the phone volume is to go into control center and swipe around.
I think News looks at what you choose and offers more of the same.
I don't have specific examples, I'm just going off the several times in the past year where I've seen a news story covered in five different ways, then I see an incredibly slanted headline notification from apple news that is woefully inaccurate.
Also, Fox is just the other side of the same coin- left or right wing, when it matters, Fox is no different from CNN. It's all fake garbage. Just wait until you're belief systems or personal experiences don't exist within the mainstream collection of proffered views, and you'll see how fake all of it is.
iAd came before that - but it had a goal of benefiting everyone - users, developers and advertisers. "High quality" ads, privacy focused targeting, developers get a cut and as a result they remove other more invasive ad networks. Unfortunately it didn't work out, and with Tim Cook now at the helm the numbers for search ads spoke a little more loudly than before.
This is a premium phone at a premium price paired up with a range of premium-priced accessories. I know I get more than the value out of these devices than I’m putting in but damn does it feel like Apple isn’t just double-dipping, they’re like quadruple-dipping at least.
There’s the money I paid, there’s the money I pay to Apple for services that I do actually want, which, fair, some things have an upkeep cost, there’s the money I pay to 3rd party developers which Apple takes a cut of, and then there’s the money they’re charging developers to put ads in my face when I do open the App Store. There is such a thing as a value-add, and your example of the 5GB iCloud storage? The fact that this is the base level no matter what model phone you purchase just feels downright cheap, and that’s theoretically shared with a Mac or an iPad or both. Actually gutter-dwelling penny-pinching coupon-clipping lentil-dieting cheap.