Re:The “je ne sais quoi” of TikTok
by chownie on Friday November 18, 2022 @04:37AM
(#33652417)
YouTubers have been doing gratuitous jump cuts since like 2011, go look at some Fred videos. It's nothing to do with TikTok nor ADD, they use the jump cuts to mask recording mistakes or to cut out pauses.
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> they use jump cuts to mask recording mistakes or to cut out pauses
Both of which of course have a lot to do with reduced attention span.
Re:The “je ne sais quoi” of TikTok
by KaoruAoiShiho on Friday November 18, 2022 @06:42AM
(#33653277)
Pauses and mistakes objectively add negative value to videos it's a good thing that it's removed.
Showing a well placed recording mistake shows the youtubers is still human. You see it all the time in videos and of course it's on purpose.
Re:The “je ne sais quoi” of TikTok
by KaoruAoiShiho on Friday November 18, 2022 @08:08AM
(#33654033)
I need to be in a certain mood to care about the video's "humanity", rather typically I just want the information.
> they use the jump cuts to mask recording mistakes or to cut out pauses.
Over time, it becomes a culture signifier of sorts. MrBeast is bigger than Pewdiepie (embarrassed that I know these names), he obviously does not need to paper over mistakes with those cuts.
Same way he doesn't need to make exaggerated open-mouth face for the Youtube thumbnail, but they do anyway.
There have been a few people that examined the topic of YouTube thumbnails, even with a/b testing and statistical analysis (since YouTube allows you to change it and gives good stats). It really does matter to getting views.