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Re:The “je ne sais quoi” of TikTok by rchaud on Friday November 18, 2022 @08:20AM (#33654166)
> they use the jump cuts to mask recording mistakes or to cut out pauses.

Over time, it becomes a culture signifier of sorts. MrBeast is bigger than Pewdiepie (embarrassed that I know these names), he obviously does not need to paper over mistakes with those cuts.

Same way he doesn't need to make exaggerated open-mouth face for the Youtube thumbnail, but they do anyway.

Re:The “je ne sais quoi” of TikTok by kbenson on Saturday November 19, 2022 @12:22PM (#33672222)
There have been a few people that examined the topic of YouTube thumbnails, even with a/b testing and statistical analysis (since YouTube allows you to change it and gives good stats). It really does matter to getting views.