I expect search engines to be more like an AI assistant.
I don’t think Google can pull that off. Not because they don’t have the expertise for it (they do) but because their organisation is built around monetizing ads and an AI assistant might not work with it.
> I don’t think Google can pull that off.
Does Google Assistant not count? Searching for things with the assistant is certainly one of its main features.
Regardless, if the future of search is less a list of pages and more a set of focused, customized results, I can't see how Google will work in that context. Google, so far, has shown zero ability to monetize anything that can't be papered over with ads.
All the search results are from experts, and have been proofread and stuff. None are ad-supported, and very few are paid-placement.
Honestly it feels like "hollow, low-on-details content" hit the internet at least 5 years ago. Developments in indexing and searching have incentivized writing of low-quality content that makes it to the top of results, and here we are