"Literally" means figuratively, now. In much popular usage, at least. "Figurative brain washing," is quite clear.

I taught my children the correct usage of the word "literally", after we watched an irksome YouTube video in which the host made significant abuse of the word.

Now whenever they hear someone say "literally", they double check with me: "Daddy, is (xyz) a figure of speech?"

I find the behavior both cute and precocious.

The battle has been lost and ‘literally’ lies with its siblings ‘very,’ ‘really,’ and ‘truly.’ I suspect ‘actually’ is in danger.

Verily.

It's literally (figuratively) meant figuratively for literally (literally) hundreds of years, depending on context. I was always a language stickler growing up but am becoming more measured in most areas of life as I age and discover the subtle nuances of literally (figuratively) everything, and as long as I'm understanding someone figuratively (figuratively), I won't question their language.

I should clarify, I'm more interested in the use of "brainwashing" than the use of "literally" which I agree has entered common usage to mean figuratively.