However, if you operate a webapp, Spotfiy, Gmail, Amazon, etc, settle on a "core UI" and don't change it. People don't want creativity in these kinds of sites, rather they want consistency.
I guess it all boils down to, it's all about the time and place.
You can see it in the way you're talking about them like "they don't matter - so do whatever you want". And you're right.
But I find that unsatisfying. We should be able to have it both ways - interesting aesthetic alongside utility.
The first occurrence of "website" in the second sentence was supposed to be "webapp", right?
It's the exact same amount of robot, just more dumbed down when it's customer facing.
I am picturing the hand model from zoolander, with the glass protection orbs, making someone else do absolutely everything for them.
The worker scanning and bagging my groceries is a service that makes my shopping experience more pleasant and less taxing on me. I'm not giving that up in exchange for nothing.
The ones I will never use are those which have a voice you can't turn off. Having to listen to those as I queue nearby, all I want for xmas is a HIMARS.
Also, you don't have self checkout "stores" here. Essentially every supermarket has a self checkout section. You can just make your judgement call in there on the fly. It's pretty much always faster though even if someone has a decent sized load due to the shared queue system.
I think if someone brought 50 items to self-checkout area, they would get knifed in the back.
There are usually at least 6 terminals, so if you have a incompetent idiot on one of them, it doesn't make too much of a difference.
About 90% of the time, there's no line.
... not that I've done it or do it... but worked at a grocery store a long time ago in high school and maybe coworkers frequently did this?
The website is built first and foremost as a way to find what you need. Buying online is almost an afterthought, there's one link in the header, and the only other indication that there even is an online store is once you click the exact item you want. Exactly where it should be.
It does exactly what it needs to and not much more. It's beautifully functional.
Or the reason I walk two minutes farther to a different place for my shopping - they have self checkouts fueled by a single queue. Far more efficient than the closer and cheaper place.
Utility first, uncompromisingly always. This is why we still use terminals. This is why I drive a smaller less cool granny car. It's why people still ride old terrible singlespeed bikes in denmark, and it works. It's why messy desktop icons can be peak efficiency. It's why everything good is good.