I don’t think that’s a fair comparison. Screen tracking is essentially logging which UI elements users interact with and some metadata like the time, their device config, etc.

It doesn’t necessarily require capturing video of the user.

A better analogy would be hooking up a door open/closed sensor to the cupboard, and capacitive sensors that log the location of touches, so that you can analyse what % of users struggle to find the door handle.

It's still a stretch since a cupboard can work offline while performing basically any action in App Store requires an API call anyway.

Yes, it's not fair. My phone keeps more privat data than my cupboard and I use and need my far less than my phone.

Tracking invades one of my most used tools, and what's worse I can't see all the tracking that happens.

The user scrolled past "cancer patient therapy" and selected "cancer survivors forum". Then they uninstalled that and searched for "colon cancer support"

Still think this isn't invasive?