Which is funny because the blue check mark was to help curb the fake/scams/impersonation/... issue, it was in twitter interest not in the blue-ed users'.

Not only making the user paying for that is weird, but then removing the whole pretense of verification on top of it is pretty much recreating an issue Twitter had fought against and almost got under some sort of control (not the bot in general, but the mass scale impersonation). The cherry on the cake being that he wants those paying users to have "less" ads instead of none.

They wanted to create a "premium users" group but somehow confusingly mixed it with their verified users group, while removing the verified part. Might make more money, but it will definitely decrease quality of twitter.