Volkswagen tells brands to pause paid advertising on Twitter

Re:Volkswagen tells brands to pause paid advertising on Twitter by bearjaws on Friday November 04, 2022 @02:09PM (#33471318)

Easy choice for VW, its now owned by one of their competitors CEOs, and the platform is a PR disaster as well.

[ Parent | on HN ]

Re:Volkswagen tells brands to pause paid advertising on Twitter by aliswe on Friday November 04, 2022 @03:06PM (#33472074)

its now owned by one of their competitors CEO

Interesting point.

We are closely monitoring the situation

Monitoring it for what? I'm genuinely not understanding why Twitter would be boycotted (at least yet)

[ Parent | on HN ]

Re:Volkswagen tells brands to pause paid advertising on Twitter by Analemma_ on Friday November 04, 2022 @04:31PM (#33473361)

Advertisers are free to act in anticipation of what they think Elon will change, based on his comments and public persona, even if he hasn’t done anything yet.

[ Parent | on HN ]

Re:Volkswagen tells brands to pause paid advertising on Twitter by fragmede on Friday November 04, 2022 @06:35PM (#33474922)

Other than fire a shitton of people, which probably includes any account managers and sales engineers VW had personal relationships with at Twitter.

[ Parent | on HN ]

Re:Volkswagen tells brands to pause paid advertising on Twitter by krsilas on Friday November 04, 2022 @05:18PM (#33473911)

I'm pretty sure this isn't the reason. The CEO of VW continues to praise Elon Musk as a role model for the change in his company. I assume it's more about evaluating if Twitter Ads are still worth their money, feeling social pressure to distance themselves and hey, they just got free positive press coverage!

[ Parent | on HN ]