Rising political opposition and talk of government intervention in companies like Facebook and Twitter is very much a threat to the future stability and ROI of said companies. Fewer and fewer people buy the argument that "The Algorithm" just does what it does and isn't influenced by its builder.

As political discourse and more elections are swayed by rage-bait and disinformation pumped into voters retinas by these platforms, the political risks to these platforms and their bottom line will increase (and become wildly unpredictable).

ML ethics and accountability is beneficial to both society and to any company which has an interest in self-preservation.