And they don't want their brands to be associated with unpleasant content.
Just ignore it or block them. The only time it's an issue is when you engage. Seriously the only people with this issue can't let shit go.
Blocking them requires first engaging with their content. This is what people always miss in the discussion. To know if you need to block someone or not involves parsing their comment and then throwing it in the bin.
The same goes for ignoring it. And eventually people get tired of the barrage of slurs and just leave because the brainpower required to sift through garbage isn't worth it anymore. That's how you end up with places like Voat.
If you have a billboard with someone being raped beneath it and a photo goes viral, no one would blame the company advertising on the billboard. Frankly, no one will associate the two to change their purchasing habits.
The reason corporations care are the ESG scores and activist employees.
Also these brands still advertise in places where public executions will happen (Saudi Arabia). No one is complaining there.
The idea that they won't seems pretty ridiculous.
But their customers complain about it, media picks it up and it becomes an outrage story.
That's what brands are scared of.
A LOT, but nothing happened.
It’s not about customers complaining.
How much is "most"? What data do you have? Plus, even if ~20% of customers care and only half will boycott, that's still going to have an impact on the company's bottom line.
If that were the case why is Twitter ad spend in the low single digits for most companies.
> MAYBE sometimes an advertiser will get mad, but a backroom sales conversation will usually get them back once the whole thing blows over.
This is what the existing block feature does?
Blocking a comment, or even blocking a user for a comment is useless on platforms that allow free and endless user accounts.
Mail spam/scam folders of everyone's email accounts are proof that "let me moderate it myself" does not work for the majority of people.
And remember "It is harder to police bad behavior than it is to automate it."
More like "let us moderate it ourselves". Reddit users already do this - there are extensions you can install that allow you to subscribe to another group of user's ban list. So you find a "hivemind" that you mostly agree with, join their collective moderation, and allow that to customize the content you like. The beauty is that you get to pick the group you find most reasonable.
Twitter is a subscription-based system (by this, I mean that I have to subscribe to someone's content) so if I subscribe to someone and don't like what they say then buh-bye!
Let me right click on a comment/tweet (I don't use social media so not sure of the exact terminology the kids use these days) with the options of:
- Hide this comment
- Hide all comments in this thread from <name>
- Block all comments in future from <name> (you can undo this in settings).
That would work for me.