People do care. If you openly associate your brand with strong support for a pro pedophile or pro rape position customers will care about that.
The idea that they won't seems pretty ridiculous.
Re:Ex-Reddit CEO on Twitter moderation
by threeseed on Thursday November 03, 2022 @06:33PM
(#33458843)
> Facebook and Twitter don’t even show you what your ad is near
But their customers complain about it, media picks it up and it becomes an outrage story.
That's what brands are scared of.
Re:Ex-Reddit CEO on Twitter moderation
by lettergram on Thursday November 03, 2022 @07:04PM
(#33459199)
How many people complained about ads being next to BLM stuff - particularly in the NFL and NBA?
A LOT, but nothing happened.
It’s not about customers complaining.
If you have a billboard with someone being raped beneath it and a photo goes viral, no one would blame the company advertising on the billboard. Frankly, no one will associate the two to change their purchasing habits.
The reason corporations care are the ESG scores and activist employees.
Also these brands still advertise in places where public executions will happen (Saudi Arabia). No one is complaining there.