Edit: the number one thing users want in a restaurant ordering system is ease. I'm in a restaurant to relax, eat, and enjoy good company. The last thing I want to do is register for get another app (because none of the restaurants use the same one) and type in my payment details. Some of the things you mention do sound more convenient than the traditional paper menu and human waiter, but if I have to type in a credit card number or sign up for an account, I'd prefer the human.
In my opinion there is no better interface for communication than human-to-human speech. This is why butlers, waiters, and personal assistants exist, and also why natural-language AI is promising.
In my opinion we should aim to get screens out of our lives except when necessary and intentionally focused on a task (i.e. work) and maintain presence in the real world whenever we're doing anything else. This means leaning more on human language and less on screens.
I really dislike how often communication gets cut off because multiple participants are trying to get the attention of a waiter or the topic is uncomfortable to talk about with an unknown person over your shoulder.
Usually a pdf, and one that hasn't been updated in a couple of years.
Hum, what? Since when is looking people in the eye to catch their attention awkward?
A more honest take would be "This will grow our and our b2b customers bottom lines, at the expense of the consumer experience. Most consumers won't have a choice if we get enough of the market."
Honesty doesn't sell when you're a parasite.
You're not wrong here. the reality is that staff costs are going up and restaurants are happy to jump on technologies that let them do more with less. With our product, staff can be more efficient. We consider the experience of the waitstaff using our product to be a high priority and it shows when they are enthusiastic about pushing our solution to operations.
> at the expense of the consumer experience.
We're not forcing our system on anyone. We're doin our best to make it a better experience overall for the customers. There's a few restaurants that choose to have a QR code only experience but thats not something we push on them. Not saying we're perfect (god knows getting instant apps working has been the cause of a few sleepless nights) but we take customer feedback seriously and are aggressively improving our product to encourage them to use it to order. I personally don't want people using our app because they HAVE to but because its a superior experience.
> Honesty doesn't sell when you're a parasite.
You're entitled to your opinion. We provide a product that helps restaurants be more efficient with their resources and make less mistakes when it comes to ordering. our customers, (both restaurants and users of our ordering app) like it and thats what ultimately matters.
What I don't like, however, are:
• Full-screen ads that you need to scroll past, to get at the menu.
• Request/Requirement to sign up an account (even if less "in your face," it's still creepy as hell, because this crowd, especially, knows exactly what will happen to that data).
• Enticements to "download our app." I have stopped downloading these apps, because, in the best case, they are watered-down Web pages, and in the worst case, borderline malware (why does a menu app require all my contacts and pictures?).
• Awful information architecture, that makes it difficult to find what you need (with a paper menu, it's less than a second. With a phone menu, it can take ten seconds or more, and, on a couple of occasions, I never found something that I knew the restaurant had).
Phones aren't iPads. The systems frequently seem to have been designed for tablets, and often, the phone experience is a watered-down, "lesser" experience to a tablet.
I'm really big on end-user experience optimization (as opposed to app developer experience optimization), so I know that I'm a cranky customer.
Yea completely annoying when you run into a qr code and it opens a menu. we try to encourage our restaurants to offer physical menus as a choice. We want people to use our app based ordering system because we put a lot of effort to make it convenient.
1. its not jsut a menu, you can browse and add food to your bill in real time and the waiter gets a push notification about it. its integrated with teh ticketing system so it really cuts down on wrong orders. what you see in the app is what the chef sees in the kitchen.
2 ordering between friends. we make it so you can invite and see a giant list with who ordered what in realtime.
3 hail the waiter from the app. with our system, the waiter gets a push notification if you hail them from a button in the app or add an item. no more awkwardly trying to get the waiter's by looking in their direction and locking eyes awkwardly like two grindr matches in a small midwestern city.
4. pay through the app. so far customers love it. they can simply pay and go instead of waiting for the waiter to bring the machine.
5 registering nor required, we saw that a lot of users were avoiding using the app simply because they didn't wan to register so we made special "lite versions" of our apps that load via instant app (android) or app clips (ios). Thls it sucks that it means we don't get to have a history of what the orders over time, we decided it was better that the system be as convenient as possible. hopefully other nice features like having your payment method stored so you can pay at table without pulling out your card gives people a reason to try the full fat experience
we're in 163 restaurants and growing in London so hopefully you be using us soon!