Re:The Restaurant Industry’s Worst Idea: QR Code Menus
by ChrisMarshallNY on Sunday October 30, 2022 @09:57AM
(#33394544)
I've used the iPad/tablet systems at airports. They usually work great.
What I don't like, however, are:
• Full-screen ads that you need to scroll past, to get at the menu.
• Request/Requirement to sign up an account (even if less "in your face," it's still creepy as hell, because this crowd, especially, knows exactly what will happen to that data).
• Enticements to "download our app." I have stopped downloading these apps, because, in the best case, they are watered-down Web pages, and in the worst case, borderline malware (why does a menu app require all my contacts and pictures?).
• Awful information architecture, that makes it difficult to find what you need (with a paper menu, it's less than a second. With a phone menu, it can take ten seconds or more, and, on a couple of occasions, I never found something that I knew the restaurant had).
Phones aren't iPads. The systems frequently seem to have been designed for tablets, and often, the phone experience is a watered-down, "lesser" experience to a tablet.
I'm really big on end-user experience optimization (as opposed to app developer experience optimization), so I know that I'm a cranky customer.
What I don't like, however, are:
• Full-screen ads that you need to scroll past, to get at the menu.
• Request/Requirement to sign up an account (even if less "in your face," it's still creepy as hell, because this crowd, especially, knows exactly what will happen to that data).
• Enticements to "download our app." I have stopped downloading these apps, because, in the best case, they are watered-down Web pages, and in the worst case, borderline malware (why does a menu app require all my contacts and pictures?).
• Awful information architecture, that makes it difficult to find what you need (with a paper menu, it's less than a second. With a phone menu, it can take ten seconds or more, and, on a couple of occasions, I never found something that I knew the restaurant had).
Phones aren't iPads. The systems frequently seem to have been designed for tablets, and often, the phone experience is a watered-down, "lesser" experience to a tablet.
I'm really big on end-user experience optimization (as opposed to app developer experience optimization), so I know that I'm a cranky customer.