Arguably Twitter wasn't trying even the most obvious things that were laying on the surface, e.g. account fees, or tweet promotion to one's existing followers, or fees for following, etc.

It's an excellent platform for dissiminating information to interested parties, and it doesn't have to be ads. We have a company's account and we'd paying if they's allow us.

Plus they are bloated as hell, which is also contributing to their business apathy.