And here comes Musk. If he manages to make Twitter profitable he deserves some credit.

Twitter gross profit for the twelve months ending June 30, 2022 was $3.181B, a 11.24% increase year-over-year. Twitter annual gross profit for 2021 was $3.28B, a 39.58% increase from 2020.

True but as with all tech companies at the moment Twitter is also going to feel the pinch and they don't have the business size to wear it as well as the others.

"Only someone with the raw talent and vision of Elon can make twitter profitable" has effectively said by many here.

That twitter is already profitable either means a) the current team are on the same giga-genius level as Elon or b) people are talking absolute nonsense.

Twitter might be better able to survive the pinch - or would have before being lumped with a massive pile of debt. They have 2 costs; servers and staff and one revenue stream; advertising. Simple model and easy to balance the two sides of the equation.

Before the Musk buyout they paid $51mil to service the small amount of debt they had, post the takeover they will be paying ~$1bil to service the debts he has added to their balance sheet.

There are plenty of ways I can think of to make Twitter profitable, but none of them are ethical. There is no good that will come from this.

Arguably Twitter wasn't trying even the most obvious things that were laying on the surface, e.g. account fees, or tweet promotion to one's existing followers, or fees for following, etc.

It's an excellent platform for dissiminating information to interested parties, and it doesn't have to be ads. We have a company's account and we'd paying if they's allow us.

Plus they are bloated as hell, which is also contributing to their business apathy.