Social media are free because they act as a lubricant for commerce, especially e-commerce, via advertising. The whole freedom of speech thing, the public square, section 230 they are a bunch of distractions.

At the end of the day you gotta do what media entrepreneurs have always done: shove stuff down people's throats in exchange for money.

Twitter has been trying to monetize its users but they had scarce success.

With an ideologue at the helm the bird will fly right into the ground. Twitter needed somebody who knows how attract the crowd which buys stuff online. Paradoxically Bezos was the right fit for the bird app.