They're not well known outside of the valley, certainly not outside of tech.

Sure, but it is well known among HN commenters.

No, I have not. I work in tech in the mid-western US and am a frequent and long-time HN user.

I guess this is possible if you’re completely uninterested in anything AR/VR related, because Magic Leap stories have been posted literally hundreds of times in the last 5 years: https://hn.algolia.com/?query=Magic%20leap

But if that’s the case, what made you comment on this submission?

My comment was, relatedly enough, made in reply to someone discussing how poorly it is marketed. Specifically, how terrible this landing page is at being a landing page.